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Is Your Product or Service Suitable for the Chinese Market?

Many people ask us ‘What kind of products are suitable for the Chinese market? Is our business suitable?’. After countless case studies from our clients, we have found that certain categories just work better than others. This article will talk about the types of businesses that suits extraordinary well in the Chinese market.

1. Education in the Chinese Market 🎓 

Now when it comes to our culture, our preferences are vastly different from Western countries. If you own a tutoring centre, then you’ve hit the jackpot.

According to 2020 data, almost 100% of students go to tutoring centres in developed cities in China. Ever since ancient China 5,000 years ago, education has been the number one priority. Back in the 1990s and early 2000s, it was almost impossible for people who have no educations to find jobs that can sustain their lives. As a result, going to high school and university becomes the only way to break out of poverty. The ‘education is the only way out’ mindset passes on from generations to generations till this day. As a consequence, Chinese parents send their children to tutoring classes no matter where they are living in the world.

When I went to high school here in Melbourne, almost all the Chinese students in my year level had private tutors. ALL of this indicates how much Chinese parents value education. The following chart shows the market revenue of extracurricular activities in China from 2012-2020:

chinese market education

2. Health in the Chinese Market 💊

Some of you might have heard Compendium of Materia Medica’ 本草纲目. It is a Chinese herbology book volume written by Li Shizhen during Ming Dynasty. More and more Chinese people focus on wellbeing with the middle-class number skyrocketing, this leads to a huge increase in the supplement industry.

You probably have seen Blackmores and Swisse supplement at your local pharmacies. In some Asian suburbs, you can see multiple shops offer free shipping to China if you purchase supplement products from them. These products sell extremely well in China; they are often given as gifts to others.

Other health products such as honey have huge demand. If you own a product or service that you think may offer health benefits, do not hesitate to contact us! 

supplement health market

3. Sport Clubs in the Chinese Market 🏀

When Chinese families migrate to Australia with their children, they often find it hard to fit into the Australian community. Many Chinese children cannot speak English well and behave eccentrically due to cultural difference. This is why Chinese parents want their children to join a local sports club to assimilate into the Aussie culture while practicing English. Tennis clubs are exceptionally popular among all sports since tennis is one of the symbolic sports in Australia. There are currently half a million Chinese students in Australia, let’s welcome and connect them with the Australian sports culture!

4. Vineyard & Winery in the Chinese Market 🍇

Wineries are no doubt one of the most essential tourist attraction for Chinese tourists in Australia. In 2019,  Australian wine exports to China have reached a record value of $1.25 billion, an increase of 18 per cent, with average value increasing by 40 per cent to $8.42 per litre FOB in the 12 months to September 2019 (Chen 2019). This indicates there is an extremely high demand for Aussie wines in China, which explains why all the Chinese tourists visit wineries in Australia.

winery stats


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Give us a call or grab a coffee to see how we can help your business. We have worked with countless small to medium businesses in the past. 

Every business has the opportunity to expand with the right strategy, but not every strategy will work for all business. Wukong Media treats every client with the same drive to see your business succeed in both the Chinese and Western markets. Our passion is to work with businesses to improve the relationship between Australia and China.

Alex Xiao WeChat